Unlike in the past, where the product and brand are at the centre of the company, Rethinking Marketing[1] is all about customer-centricity. It explains why the right culture, incentives and customer-centric strategy must be created and driven from the top to be successfully implemented. Today, companies have the opportunity to interact with their customers and … Continue reading Marketing Management & Customer Centricity
3 Signs Your Company Is Not Customer-centric
"Customer is king!" This age-old business mantra underlines the importance of the customer in every business. What I believe the truth is, most entrepreneurs understand the importance of the customer and talk about providing quality customer experience, yet a significant number of companies are still a long way off ensuring their business functions like a … Continue reading 3 Signs Your Company Is Not Customer-centric
What it Actually Means to Be Customer-Centric
Working as a CSO, one could think that of course, you must be customer-centric... But I noticed that some of my peers don't really understand what customer centricity actually means, they are still too much “product” focused.
Vietnam’s Manufacturing Export Industry
Vietnam is a very vibrant country, with a young population and is also the youngest member of the “Tiger Club Economies”.[1]In my opinion, it is becoming more and more interesting as an export-oriented manufacturing base for foreign companies. The objective of this document is to provide an overview of the macroeconomic trends and risks for … Continue reading Vietnam’s Manufacturing Export Industry
Passion & Customer-Centricity – A Decisive Factor To Success
As 2018 is coming to an end, I have used the festive season to reflect on what we at AS-Schneider have achieved over the course of the year. Very often we forget to celebrate our success and tend to focus on the challenges (and there are plenty). From the sales point of view, I’m extremely … Continue reading Passion & Customer-Centricity – A Decisive Factor To Success
How AI Will Change the Sales Team of the Future
It is no longer a matter of whether or not AI will impact sales in the future, but how much impact it will have. The more time passes, the more we hear about the rise of Artificial Intelligence and its impact in different fields and industries – and this rise can no longer be ignored. Artificial … Continue reading How AI Will Change the Sales Team of the Future
Lessons Of The 2008 Financial Crisis
More than a decade has passed since the financial crisis that nearly plunged the global economy into a prolonged depression. The investment bank Lehman Brothers - a casualty of the subprime mortgage meltdown - imploded in September 2008. Contagion spread to major financial institutions in America and Europe. As a result, banks abandoned lending money … Continue reading Lessons Of The 2008 Financial Crisis
How Digital Tools Can Improve Employee Productivity
I believe that the importance of employee productivity in the workplace is a reality no organization can ignore. I also believe that E-Mail is killing productivity. By encouraging more effective output and collaboration in the work environment, it becomes easier to boost overall team performance. However, even this could be especially challenging for any business. … Continue reading How Digital Tools Can Improve Employee Productivity
How to Build a Creative Company Culture
I truly believe that Innovation is a livewire for the growth of any savvy company. In the past, companies could remain competitive based on the value of their products alone. Today presents a different prospect, however, as consumers are a tad fickle with their purchasing decisions, which are largely influenced by the value of the … Continue reading How to Build a Creative Company Culture
Micromanaging? Stop it! Lead More. Manage Less.
Micromanaging is a damaging habit that prevents the growth and potential of an entire organization. Employees are stuck with routine and laborious processes, without an opportunity to make independent decisions – and this negatively affects their confidence.
Truth is, it is impossible for top talents to thrive in such an environment. It is either they fail to reach their potential or they exit the toxic environment. Innovation is also curbed – even stifled – as mistakes, which form a natural part of the learning and development process, is hardly tolerated.