Customer satisfaction requires the wholehearted commitment of the organization to the idea of customer-centricity. However, the leader is very crucial in this chain to ensure a successful customer experience. Being a customer-centric leader requires an understanding of what leadership entails. A leader must mobilize others to believe in and execute a particular strategy and deliver … Continue reading Signs of a Customer-Centric Leader
Business owners know they have to plan, and they do this by investing a significant amount of effort into mapping out their business plans and setting up their venture. However, some entrepreneurs become too engrossed in ensuring the success of the inner workings of their business, ignoring consumer needs in the process. Customer-centricity is an … Continue reading The Valuable Benefits of Customer Centricity
Most people do not consider empathy as a vital quality for effective leadership. Leaders are typically expected to be tough, controlling, and diligent visionaries who set employ their force of personality to chat firm course for the organization, and lead people through that path, right? Maybe the “command and control” tactic was an effective leadership … Continue reading Why Empathy is Very Important in Modern Leadership
As you already know, every business or organisation exists to satisfy certain needs, solve specific problems and meet customer demand. Without customers for the products and/or services your company offers, you have no business in business. Your customers run the show: they make your company profits, pay the salaries of your employees and ensure your … Continue reading Tips for Building a Customer-Centric Culture in Your Organisation
Unlike in the past, where the product and brand are at the centre of the company, Rethinking Marketing is all about customer-centricity. It explains why the right culture, incentives and customer-centric strategy must be created and driven from the top to be successfully implemented. Today, companies have the opportunity to interact with their customers and … Continue reading Marketing Management & Customer Centricity
"Customer is king!" This age-old business mantra underlines the importance of the customer in every business. What I believe the truth is, most entrepreneurs understand the importance of the customer and talk about providing quality customer experience, yet a significant number of companies are still a long way off ensuring their business functions like a … Continue reading 3 Signs Your Company Is Not Customer-centric
Working as a CSO, one could think that of course, you must be customer-centric... But I noticed that some of my peers don't really understand what customer centricity actually means, they are still too much “product” focused.
I truly believe that Innovation is a livewire for the growth of any savvy company. In the past, companies could remain competitive based on the value of their products alone. Today presents a different prospect, however, as consumers are a tad fickle with their purchasing decisions, which are largely influenced by the value of the … Continue reading How to Build a Creative Company Culture
Micromanaging is a damaging habit that prevents the growth and potential of an entire organization. Employees are stuck with routine and laborious processes, without an opportunity to make independent decisions – and this negatively affects their confidence.
Truth is, it is impossible for top talents to thrive in such an environment. It is either they fail to reach their potential or they exit the toxic environment. Innovation is also curbed – even stifled – as mistakes, which form a natural part of the learning and development process, is hardly tolerated.
Beyond the question of ethical behaviour is a larger question that companies face on a daily basis: what is my social responsibility as a corporate citizen? Companies have a responsibility to many groups – customers, employees who count on continued employment, shareholders who expect ROI and a host of other entities like suppliers, government and … Continue reading What is My Social Responsibility As A Corporate Citizen?