Unlike in the past, where the product and brand are at the centre of the company, Rethinking Marketing is all about customer-centricity. It explains why the right culture, incentives and customer-centric strategy must be created and driven from the top to be successfully implemented. Today, companies have the opportunity to interact with their customers and … Continue reading Marketing Management & Customer Centricity
"Customer is king!" This age-old business mantra underlines the importance of the customer in every business. What I believe the truth is, most entrepreneurs understand the importance of the customer and talk about providing quality customer experience, yet a significant number of companies are still a long way off ensuring their business functions like a … Continue reading 3 Signs Your Company Is Not Customer-centric
Working as a CSO, one could think that of course, you must be customer-centric... But I noticed that some of my peers don't really understand what customer centricity actually means, they are still too much “product” focused.
I truly believe that Innovation is a livewire for the growth of any savvy company. In the past, companies could remain competitive based on the value of their products alone. Today presents a different prospect, however, as consumers are a tad fickle with their purchasing decisions, which are largely influenced by the value of the … Continue reading How to Build a Creative Company Culture
Micromanaging is a damaging habit that prevents the growth and potential of an entire organization. Employees are stuck with routine and laborious processes, without an opportunity to make independent decisions – and this negatively affects their confidence.
Truth is, it is impossible for top talents to thrive in such an environment. It is either they fail to reach their potential or they exit the toxic environment. Innovation is also curbed – even stifled – as mistakes, which form a natural part of the learning and development process, is hardly tolerated.
Beyond the question of ethical behaviour is a larger question that companies face on a daily basis: what is my social responsibility as a corporate citizen? Companies have a responsibility to many groups – customers, employees who count on continued employment, shareholders who expect ROI and a host of other entities like suppliers, government and … Continue reading What is My Social Responsibility As A Corporate Citizen?
It can be hard to make decisions based on incomplete data or when there is a large degree of uncertainty. Nevertheless, decisions must be made in even the most unpredictable circumstances. Adaptive management is an iterative learning approach that helps decision-makers establish procedures and strategies that work effectively. By doing away with traditional management techniques … Continue reading The benefits of an adaptive approach to management: profiting from uncertainty
When Dancing with Elephants You Better Know the Right Steps At AS-Schneider we serve a number of very large global players in the oil and gas industry. As a premier instrumentation and pipeline valve manufacturer with over 140 years of history, we have been fortunate to build relationships with some global players. Expanding outside of … Continue reading The Challenge of Supporting the Big Boys
For industrial companies, global expansion offers the promise of opening up new markets and opportunities and is often a natural next step after home market success and stability. The value a company creates in its home market can be applied to customers around the world. However, expanding globally comes with its own challenges and success … Continue reading Lessons in global expansion
A remarkable speech was given by by Severn Suzuki 25 years ago at the 1992's Rio Earth Summit...