My (Not Really) Customer-Centric Return Experience

Image source: maxart/Shutterstock.com modified by Tim-Frederik Kohler When it comes to managing returns and refund requests from customers, many companies today are barely prepared. As I have experienced myself, even the big corporates are lagging - what is this article all about.  In most cases, many organizations are too focused on reducing the number of … Continue reading My (Not Really) Customer-Centric Return Experience

Marketing Management & Customer Centricity

Unlike in the past, where the product and brand are at the centre of the company, Rethinking Marketing[1] is all about customer-centricity. It explains why the right culture, incentives and customer-centric strategy must be created and driven from the top to be successfully implemented. Today, companies have the opportunity to interact with their customers and … Continue reading Marketing Management & Customer Centricity

A Great Experience With Digital Deceleration – One Week Low Speed Holiday In Germany 

Being used to the high paced environment in Singapore - this Trip really slowed me down. And I'm gonna tell you why. This year, my Wife and I decided to spend our holiday with my family at the beautiful Lake Constance in the picturesque town of Konstanz, Germany. More precisely in one of the narrow … Continue reading A Great Experience With Digital Deceleration – One Week Low Speed Holiday In Germany