Unlike in the past, where the product and brand are at the centre of the company, Rethinking Marketing is all about customer-centricity. It explains why the right culture, incentives and customer-centric strategy must be created and driven from the top to be successfully implemented. Today, companies have the opportunity to interact with their customers and … Continue reading Marketing Management & Customer Centricity
Design Focus Needs to Change to Truly “Delight” Users I have recently been reading a very interesting book, “The Power of Moments” by Chip Heath and Dan Heath. It got me thinking about how products and technology is brought to market and how in many cases designers miss the mark. I believe this thinking has … Continue reading The Power of Moments Not Products
Being used to the high paced environment in Singapore - this Trip really slowed me down. And I'm gonna tell you why. This year, my Wife and I decided to spend our holiday with my family at the beautiful Lake Constance in the picturesque town of Konstanz, Germany. More precisely in one of the narrow … Continue reading A Great Experience With Digital Deceleration – One Week Low Speed Holiday In Germany
Today I was walking through Metzingen, a small town in southern Germany. To my surprise, I saw a beautiful Tesla charging on the roadside.
This is nothing new, but I'm always amazed how it makes our life so much easier. So what happened? Hmmm you might think, why do they all look at their phone when they should actually be talking to each other? Guess what a Vietnamese, American and Singaporean have all in common? They don't necessarily are able … Continue reading What would we do without google?
Read about the free public WiFi in Ho Chi Minh City (HCMC), Vietnam.
Read about my My two cents worth on Digitalisation of the Conservative O&G Industry here...