Unlike in the past, where the product and brand are at the centre of the company, Rethinking Marketing is all about customer-centricity. It explains why the right culture, incentives and customer-centric strategy must be created and driven from the top to be successfully implemented. Today, companies have the opportunity to interact with their customers and … Continue reading Marketing Management & Customer Centricity
"Customer is king!" This age-old business mantra underlines the importance of the customer in every business. What I believe the truth is, most entrepreneurs understand the importance of the customer and talk about providing quality customer experience, yet a significant number of companies are still a long way off ensuring their business functions like a … Continue reading 3 Signs Your Company Is Not Customer-centric
Working as a CSO, one could think that of course, you must be customer-centric... But I noticed that some of my peers don't really understand what customer centricity actually means, they are still too much “product” focused.
As 2018 is coming to an end, I have used the festive season to reflect on what we at AS-Schneider have achieved over the course of the year. Very often we forget to celebrate our success and tend to focus on the challenges (and there are plenty). From the sales point of view, I’m extremely … Continue reading Passion & Customer-Centricity – A Decisive Factor To Success
It is no longer a matter of whether or not AI will impact sales in the future, but how much impact it will have. The more time passes, the more we hear about the rise of Artificial Intelligence and its impact in different fields and industries – and this rise can no longer be ignored. Artificial … Continue reading How AI Will Change the Sales Team of the Future
I believe that the importance of employee productivity in the workplace is a reality no organization can ignore. I also believe that E-Mail is killing productivity. By encouraging more effective output and collaboration in the work environment, it becomes easier to boost overall team performance. However, even this could be especially challenging for any business. … Continue reading How Digital Tools Can Improve Employee Productivity
I truly believe that Innovation is a livewire for the growth of any savvy company. In the past, companies could remain competitive based on the value of their products alone. Today presents a different prospect, however, as consumers are a tad fickle with their purchasing decisions, which are largely influenced by the value of the … Continue reading How to Build a Creative Company Culture
Micromanaging is a damaging habit that prevents the growth and potential of an entire organization. Employees are stuck with routine and laborious processes, without an opportunity to make independent decisions – and this negatively affects their confidence.
Truth is, it is impossible for top talents to thrive in such an environment. It is either they fail to reach their potential or they exit the toxic environment. Innovation is also curbed – even stifled – as mistakes, which form a natural part of the learning and development process, is hardly tolerated.
Beyond the question of ethical behaviour is a larger question that companies face on a daily basis: what is my social responsibility as a corporate citizen? Companies have a responsibility to many groups – customers, employees who count on continued employment, shareholders who expect ROI and a host of other entities like suppliers, government and … Continue reading What is My Social Responsibility As A Corporate Citizen?
Reality is chaotic. Annual Planning for Sales and Strategy is ordered and logical. The two don’t get on well. It might seem a little inflated but, I’d like to talk about what I do. Chief Sales Officers, CSO (not to be confused with Chief Security Officer or Chief Strategy Officer) are one of the top … Continue reading Bean Counters to Strategic Accounts