Signs of a Customer-Centric Leader

Customer satisfaction requires the wholehearted commitment of the organization to the idea of customer-centricity. However, the leader is very crucial in this chain to ensure a successful customer experience. Being a customer-centric leader requires an understanding of what leadership entails. A leader must mobilize others to believe in and execute a particular strategy and deliver … Continue reading Signs of a Customer-Centric Leader

The Valuable Benefits of Customer Centricity

Business owners know they have to plan, and they do this by investing a significant amount of effort into mapping out their business plans and setting up their venture. However, some entrepreneurs become too engrossed in ensuring the success of the inner workings of their business, ignoring consumer needs in the process. Customer-centricity is an … Continue reading The Valuable Benefits of Customer Centricity

Tips for Building a Customer-Centric Culture in Your Organisation

As you already know, every business or organisation exists to satisfy certain needs, solve specific problems and meet customer demand. Without customers for the products and/or services your company offers, you have no business in business. Your customers run the show: they make your company profits, pay the salaries of your employees and ensure your … Continue reading Tips for Building a Customer-Centric Culture in Your Organisation

My (Not Really) Customer-Centric Return Experience

Image source: maxart/Shutterstock.com modified by Tim-Frederik Kohler When it comes to managing returns and refund requests from customers, many companies today are barely prepared. As I have experienced myself, even the big corporates are lagging - what is this article all about.  In most cases, many organizations are too focused on reducing the number of … Continue reading My (Not Really) Customer-Centric Return Experience

Marketing Management & Customer Centricity

Unlike in the past, where the product and brand are at the centre of the company, Rethinking Marketing[1] is all about customer-centricity. It explains why the right culture, incentives and customer-centric strategy must be created and driven from the top to be successfully implemented. Today, companies have the opportunity to interact with their customers and … Continue reading Marketing Management & Customer Centricity

Driving your sales team to success with the right support

Companies in any industry are heavily reliant on their sales teams to bring in revenue. That means a lot of responsibility and pressure on sales managers and individual team members alike. Mangers naturally want to encourage their teams to succeed, but that’s easier said than done. Some, in a bid to motivate their team to … Continue reading Driving your sales team to success with the right support

A Must Read Book: The Carpenter by Jon Gorden

I'm reading "The Carpenter" by Jon Gorden right now. The book is about creating your own masterpiece. It's full with powerful lessons explained in a story about a man who is waking up in a hospital after collapsing during a run. He lives a stressful live building up his own business. He finds out that … Continue reading A Must Read Book: The Carpenter by Jon Gorden