Signs of a Customer-Centric Leader

Customer satisfaction requires the wholehearted commitment of the organization to the idea of customer-centricity. However, the leader is very crucial in this chain to ensure a successful customer experience. Being a customer-centric leader requires an understanding of what leadership entails. A leader must mobilize others to believe in and execute a particular strategy and deliver … Continue reading Signs of a Customer-Centric Leader

The Valuable Benefits of Customer Centricity

Business owners know they have to plan, and they do this by investing a significant amount of effort into mapping out their business plans and setting up their venture. However, some entrepreneurs become too engrossed in ensuring the success of the inner workings of their business, ignoring consumer needs in the process. Customer-centricity is an … Continue reading The Valuable Benefits of Customer Centricity

3 Signs Your Company Is Not Customer-centric

"Customer is king!" This age-old business mantra underlines the importance of the customer in every business. What I believe the truth is, most entrepreneurs understand the importance of the customer and talk about providing quality customer experience, yet a significant number of companies are still a long way off ensuring their business functions like a … Continue reading 3 Signs Your Company Is Not Customer-centric

How to Build a Creative Company Culture

I truly believe that Innovation is a livewire for the growth of any savvy company. In the past, companies could remain competitive based on the value of their products alone. Today presents a different prospect, however, as consumers are a tad fickle with their purchasing decisions, which are largely influenced by the value of the … Continue reading How to Build a Creative Company Culture