Customer satisfaction requires the wholehearted commitment of the organization to the idea of customer-centricity. However, the leader is very crucial in this chain to ensure a successful customer experience. Being a customer-centric leader requires an understanding of what leadership entails. A leader must mobilize others to believe in and execute a particular strategy and deliver … Continue reading Signs of a Customer-Centric Leader
Business owners know they have to plan, and they do this by investing a significant amount of effort into mapping out their business plans and setting up their venture. However, some entrepreneurs become too engrossed in ensuring the success of the inner workings of their business, ignoring consumer needs in the process. Customer-centricity is an … Continue reading The Valuable Benefits of Customer Centricity
As you already know, every business or organisation exists to satisfy certain needs, solve specific problems and meet customer demand. Without customers for the products and/or services your company offers, you have no business in business. Your customers run the show: they make your company profits, pay the salaries of your employees and ensure your … Continue reading Tips for Building a Customer-Centric Culture in Your Organisation
Image source: maxart/Shutterstock.com modified by Tim-Frederik Kohler When it comes to managing returns and refund requests from customers, many companies today are barely prepared. As I have experienced myself, even the big corporates are lagging - what is this article all about. In most cases, many organizations are too focused on reducing the number of … Continue reading My (Not Really) Customer-Centric Return Experience
Unlike in the past, where the product and brand are at the centre of the company, Rethinking Marketing is all about customer-centricity. It explains why the right culture, incentives and customer-centric strategy must be created and driven from the top to be successfully implemented. Today, companies have the opportunity to interact with their customers and … Continue reading Marketing Management & Customer Centricity
"Customer is king!" This age-old business mantra underlines the importance of the customer in every business. What I believe the truth is, most entrepreneurs understand the importance of the customer and talk about providing quality customer experience, yet a significant number of companies are still a long way off ensuring their business functions like a … Continue reading 3 Signs Your Company Is Not Customer-centric
Working as a CSO, one could think that of course, you must be customer-centric... But I noticed that some of my peers don't really understand what customer centricity actually means, they are still too much “product” focused.
As 2018 is coming to an end, I have used the festive season to reflect on what we at AS-Schneider have achieved over the course of the year. Very often we forget to celebrate our success and tend to focus on the challenges (and there are plenty). From the sales point of view, I’m extremely … Continue reading Passion & Customer-Centricity – A Decisive Factor To Success