Signs of a Customer-Centric Leader

Customer satisfaction requires the wholehearted commitment of the organization to the idea of customer-centricity. However, the leader is very crucial in this chain to ensure a successful customer experience. Being a customer-centric leader requires an understanding of what leadership entails. A leader must mobilize others to believe in and execute a particular strategy and deliver … Continue reading Signs of a Customer-Centric Leader

Marketing Management & Customer Centricity

Unlike in the past, where the product and brand are at the centre of the company, Rethinking Marketing[1] is all about customer-centricity. It explains why the right culture, incentives and customer-centric strategy must be created and driven from the top to be successfully implemented. Today, companies have the opportunity to interact with their customers and … Continue reading Marketing Management & Customer Centricity

The benefits of an adaptive approach to management: profiting from uncertainty

It can be hard to make decisions based on incomplete data or when there is a large degree of uncertainty. Nevertheless, decisions must be made in even the most unpredictable circumstances. Adaptive management is an iterative learning approach that helps decision-makers establish procedures and strategies that work effectively. By doing away with traditional management techniques … Continue reading The benefits of an adaptive approach to management: profiting from uncertainty