The Valuable Benefits of Customer Centricity

Business owners know they have to plan, and they do this by investing a significant amount of effort into mapping out their business plans and setting up their venture. However, some entrepreneurs become too engrossed in ensuring the success of the inner workings of their business, ignoring consumer needs in the process. Customer-centricity is an … Continue reading The Valuable Benefits of Customer Centricity

My (Not Really) Customer-Centric Return Experience

Image source: maxart/Shutterstock.com modified by Tim-Frederik Kohler When it comes to managing returns and refund requests from customers, many companies today are barely prepared. As I have experienced myself, even the big corporates are lagging - what is this article all about.  In most cases, many organizations are too focused on reducing the number of … Continue reading My (Not Really) Customer-Centric Return Experience